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What does Luxury Travel Mean to You?

Ask someone what they consider luxury travel to be and you’ll get a wide range of answers! Whether a holiday evokes the chance to unwind, to explore, to be inspired, or to push personal boundaries, a luxurious excursion can differ wildly from person to person.

For some, luxurious travel means flying first class–or travelling in a private jet–and then being whisked away in a limousine to awaiting staff whose only professional aim is to pamper clients and anticipate and meet every need. Such clients expect a sense of style in design and decoration, which elevates a jaded aesthetic into a heightened awareness of beauty. A spa treatment, a massage, and a scented bath followed by a fluffy towel help to enhance the feeling of being treated like royalty. Creature comforts include such touches as crisp linens and fresh flowers. Such ideas of luxury can extend to mealtimes, where delectable tastes and textures are served up by attentive wait staff in posh restaurants.

Others consider luxury travel to be an opportunity to delve into the intriguing aspects of another culture. Cultural tours, complete with personalised attention and a small travelling group, offer the chance to absorb authentic glimpses of cultural highlights such as cuisine, the arts, local flora and fauna, and any number of national passions.

Still others define luxury travel as a way to escape the madding crowd. For these individuals, the solitude provided by an exclusive location is a prized commodity. To this end, remote balmy islands, complete with private beaches and unobtrusive staff, are just the ticket to rejuvenation of body and mind. Stunning natural beauty works its restorative magic when experienced at a leisurely pace.

Travel can also open up new vistas of experience. Think of cooking classes, driving schools, yoga and local music instruction as “experience tourism.” Those who recharge with nature can thrive with such offerings as deep sea fishing, sea kayaking, parasailing, windsurfing, hydro biking, and chartered yacht cruises. Outdoor aficionados might also enjoy wildlife spotting, whether from an ocean-going vessel or a hot air balloon; or taking a ride on a camel or via dog sled. Glitterati luxury experiences can also include spins in exotic motorcars; golfing on world-famous courses; speedboat charters; and enjoying meals prepared by a personal chef. As if helicopter skiing weren’t enough, those travellers interested in experiential renewal can learn to fly a helicopter while on holiday. One-time thrills can mean a seat at an exclusive sporting event, or the sumptuous nostalgia of a legendary train route.

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Talk to a dedicated travel advisor about your views on luxury travel to create a personalised, luxurious holiday that’s perfect for you and your family.

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